COFA has a strong focus on the home growers market. But for several years they have been dragged with a low and unsatisfactorily profitability. The activities that have been initiated have reduced the fixed costs, but COFA also needs to improve sales and its margins. Also, it is estimated that there are additional savings to be realized in the business while maintaining high costumer service.  Jimmy Axelmyr has a long experience from sales and management work within the market segment where COFA operates. The recent years, he has been Country Manager Sweden for Lakuda A/S and worked with clients like Clas Ohlson, Bauhaus and ICA.  ”With the wide customer base and the well-recieved product range that COFA has, I see a very large potential for profitable future growth. It is with a great enthusiasm I take over the role to lead and direct this part of Oboya”, Jimmy Axelmyr says.  “Jimmy’s experience, strong drive and his good business skills are exactly what COFA needs. We need to intensify the ongoing improvement work and quickly achieve satisfactory profitability for this subsidiary”, says, Martin Dahlberg, CEO at Oboya Horticulture Industries AB. ”We want to thank Mats Johansson for his solid work over the years, and wish him all the best in his new life as retired”.  Erik Penser Bank AB is Oboyas Certified Adviser on Nasdaq First North Growth Market. Tel: +46 8-463 83 00, E-mail: certifiedadviser@penser.se For more information, please contact: Martin Dahlberg, CEO Oboya Horticulture Industries AB (publ)   Tel: + 46 76 571 88 88  E-mail: martin.dahlberg@oboya.se Website: oboya.se   About Oboya Horticulture Industries AB Oboya Horticulture aims to develop into a world-leading total supplier in daily consumables and logistics products to the cultivation industry as well as consumer products for home cultivation and indoor environments. Production takes place in factories in China, Vietnam and Poland. More information about the company can be found at w