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Fortune Brands Home & Security Inc
Fypon Introduces New Products, Redesigned Website at 2020 International Builders’ Show (Businesswire)

2020-01-21 16:06
Fypon introduces new products, redesigned website at 2020 International Builders’ Show

Fypon, the recognized leader in decorative millwork utilizing polyurethane product design, innovation and molding technology, is launching its 2020 new products at the National Association of Home Builders (NAHB) 2020 International Builders’ Show (IBS), Jan. 21-23 in Las Vegas.

Fypon is part of Fortune Brands Home & Security, Inc. (FBHS) and will be showcasing new products alongside other FBHS brands including Therma-Tru, Fiberon and Master Lock.

“We strive to develop durable products that deliver the on-trend looks homeowners are asking for. This year’s new product offering includes styles spanning from classic to rustic,” said Mark Ayers, senior vice president of marketing and product development.

Smooth Beams

Add architectural charm and a clean, classic aesthetic to any home with Fypon Smooth Beams. Smooth beams can be used to create a striking focal point and can be painted any color to complement a home’s décor. Made from durable polyurethane, smooth beams are lightweight, easy to install and will retain their beauty for years to come.

EverCedar Wood-Grained Flat-Pack Column Wraps

Fypon EverCedar Wood-Grained Flat-Pack Column Wraps provide the charming, on-trend aesthetic of real cedar without the hassle. Unlike real wood, EverCedar column wraps are impervious to moisture and insects and won’t split, crack, warp or rot. The flat-pack construction ships unassembled for better handling and utilizes less storage space. Ease of assembly and installation is maintained, without sacrificing performance.

Flat-Pack Column Wraps

Fypon has introduced a flat-pack version of their standard PVC column wraps. Designed for easy installation around an existing structural support, Fypon Flat-Pack Column Wraps add an elegant finishing touch to any home. Available options include ProSelect Square, PremiumSelect Square and PremiumSelect Tapered styles that can be paired with a wide variety of cap and base designs to create a custom look. Flat-pack column wraps ship unassembled for better handling and utilization of less storage space. Made from durable PVC, flat-pack column wraps won’t warp, rot, crack or split like wood.

“We work to design an on-trend product assortment that will complement a variety of home styles,” said Michelle Hull, product manager at Fypon. “All of our new products are engineered for durability, including weather, moisture and insect resistance.”

The New Fypon.com

Fypon is also launching a redesigned, mobile-friendly website at IBS. The fully revamped fypon.com features in-depth product information and pricing to assist all customers; stunning, inspirational imagery; and social media integration throughout to increase engagement and amplification of the brand, including a gallery of user-generated content. The new website also includes streamlined navigation including enhanced search capabilities, a simplified user interface and a newly added ratings and reviews feature.

“Using a data-driven approach, our new website will better aid our customers through the process of choosing, purchasing and installing Fypon product,” said Paul Mihm, senior vice president of wholesale. “This is just the beginning of the digital evolution of Fypon.”

The new fypon.com provides comprehensive tools and resources for trade professionals and homeowners including easy-to-find product specs, installation guides, warranty information and more. Fypon’s new products are now available to order. Representatives will be available in booth C5236 at IBS to discuss Fypon’s new products and provide a preview of the updated fypon.com.

Shareable Highlights

• Fypon will showcase new products at the 2020 International Builders’ Show. Visit booth C5236 to learn more.

• Fypon’s new products deliver the on-trend looks homeowners want. Learn more at fypon.com.

• Fypon will be showcasing their fully redesigned website at IBS, complete with enhanced features, tools and resources. Visit fypon.com to see the updates.

About Fypon

Fypon LLC is the recognized leader in polyurethane product design, innovation and moulding technology. The company is headquartered in Maumee, Ohio, and offers a wide selection of architecturally correct styles and designs of moulding and millwork products. For more information, visit www.fypon.com or call 800-446-3040.

Fypon is a subsidiary of Therma-Tru and is part of the Doors & Security division of Fortune Brands Home & Security, Inc. (NYSE: FBHS), which creates products and services that fulfill the dreams of homeowners and help people feel more secure. FBHS's operating divisions are Plumbing, Cabinets and Doors & Security. Its trusted brands include Moen, Perrin & Rowe, Riobel, Rohl, Shaws and Victoria + Albert under the Global Plumbing Group (GPG); more than a dozen core brands under MasterBrand Cabinets; Therma-Tru entry door systems; Fiberon composite decking and railing products; and Master Lock and SentrySafe security products under The Master Lock Company. Fortune Brands holds market leadership positions in all of its divisions. Fortune Brands is part of the S&P 500 Index. For more information, please visit www.fbhs.com.


Kevin Metz
312.507.9690
kevinmetz@upshotmail.com

Copyright Business Wire 2020

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